Exploring foreign markets using a translation service
Because of the potential for increasing business in the global market, many businesses are of necessity exploring foreign markets. This involves the tasks of signing documents in a language with which they may not be familiar and developing marketing procedures in this language also. The decision now is how to do the translating. There are three options for getting this service done.
You can take charge and do it yourself, hire an individual translator or hire a translation services Agency. Making your choice will be based on factors, which include your capabilities and resources, your needs and your budget.
You might be able to do it yourself. If you speak the targeted language fluently, you could develop the materials necessary for the task. If you do not speak the language, another choice for the do-it-yourselfers would be to have an employee who speaks the language do the job. There are problems with doing the projects yourself. A translation requires the translator to be extremely fluent in two languages. The translation requires more than the ability to speak two languages. The translator must be familiar with the topic being translated and be able to write and edit in the targeted language. It is best if the translator lives in the country for which the translation is intended. If they do not live there, at least the targeted language should be their native language.
Your needs is another factor to be considered. Is this to be a one-time translation of several documents into this language or will you be requiring translation services on a routine basis? If this is to be an on-going requirement, you might want to consider hiring a professional translator full time. If you only need the service occasionally or have large translation jobs to be done in a short period of time, you might want to consider contracting a translation services agency. This agency would take care of your translation needs and have translators for several languages if you needed them.
Your budget is the last factor to be considered. The cheapest way to go is to do the job yourself or having an employee or friend to do it. However, look at it a little more closely. There are some hidden costs you may not be considering. An employee will be paid and while doing the translating will not be performing their regular job. Inferior quality of translation could cost more in loss of business than you would have spent for the translation to be done by a professional.
Another option to reduce the cost would be to hire a free-lance translator, which cuts out the agency that serves as a middleman. You must make sure you have the expertise to hire a translator and have enough knowledge to judge the quality of the translation.
The last option is to contract a professional translation agency. They will take care of everything for you. This will ensure quality and meeting your time frames with less worry and concern for you.